Promotions & Events

Clever, well-messaged adoption promotions and events can bring in new adopters, volunteers and donors by engaging your community in fun and creative ways.

In this section you’ll find numerous adoption promotions and event planning resources to help you save more lives, including reduced-cost and fee-waived adoptions, holiday-themed ideas, online promotions and more.

Plus be sure to take advantage of our month-by-month event planning and promotions calendar designed exclusively for shelters and rescues, and our event planning downloads on fundraising, media, photo-taking and volunteer coordination.

a gray dog sits in the foreground in harness and leash while a small girl and a woman sit behind him smiling

Research

Doggy Day Outs, Field Trips & Short-Term Fosters: Reducing Stress in Shelter Dogs While Increasing Volunteers and Adoptions

Discover simple and effective strategies to involve your community in volunteer outings that help reduce stress for shelter dogs and increase adoptions.

Webinar

Adopt All Your Kittens in a Day: How to Hold a Low-Stress Event

Prepare for kitten season with this free webinar on planning and executing a mega-adoption event that's low on stress but high on adoptions.

Watch the Webinar

Videos

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Second Chance Animal Services and “Almost Home” destination for transported pets.

Examples from the Field

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Job Aid Downloads

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

brown dog lying in orange and red bed looking comfortable

Examples from the Field

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.